Business Wire: Yellow Book USA and DistribuTech Sign Exclusive Partnership
Filed under: Earth911 - November 28, 2007
November 28, 2007
Places Yellow Book Directories in Retail Stores Across the Nation
UNIONDALE, N.Y.–(BUSINESS WIRE)–Through a new deal with DistribuTech, the nation’s largest distributor of free publications, Yellow Book directories will be displayed in participating retail stores across the US.
DistribuTech places free informational publications in more than 18,000 stores in 41 states, plus the District of Columbia, which includes grocery stores, pharmacies, mass merchandisers and convenience stores.
Yellow Book directories will be distributed by DistribuTech initially in more than 6,000 locations with plans to expand to approximately 15,000 locations.
This news is good for shoppers who have just moved into the area and are looking for a complete resource of local buying information. They can easily pick up the local Yellow Book directory in advance of the next annual Yellow Book distribution to homes.
Yellow Book and DistribuTech have similar national footprints, making this a natural partnership for both companies. This arrangement will be exclusive in their common footprints. Both companies also provide local products designed to help consumers find information quickly and easily.
The placement of the Yellow Book directories in store entrances will also provide consumers with a new convenient pick-up point for additional directories.
About DistribuTech
DistribuTech is the largest distributor of free publications in the United States with over 60,000 locations in 41 states, comprised of 72 markets. DistribuTech maintains exclusive community rack programs with the nation’s largest retail chains, including grocery, drug, convenience, video, fitness and other mass merchandise locations. DistribuTech is a division of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA (NYSE: PRM). For more information visit www.distributech.net.
About Yellow Book USA
Yellow Book USA is the #1 independent publisher of print and online yellow pages directories nationwide. Founded in 1930, Yellow Book published nearly 1,000 printed directory editions in its 2007 fiscal year with a circulation of approximately 123 million. The company’s online directory, yellowbook.com, reaches millions of users via computers and mobile phones through organic web searches and through Yellow Book’s network of partner sites. The company’s humorous advertising campaigns have made Yellow Book one of the nation’s most recognized brands. Yellow Book has approximately 6,000 sales employees, one of the largest media sales forces in the U.S. Over the past decade Yellow Book has made over 50 acquisitions and now operates in 47 states, plus the District of Columbia. Visit the company’s website at www.yellowbook.com.
Yellow Book asks you to please recycle your outdated telephone directories. Through its industry-exclusive partnership with Earth 911, you will find your community’s recycling locations in your local Yellow Book and at www.yellowbook.com/RecyclingInformation. You can also learn more about recycling and the environment at www.earth911.org.