NATIONAL LOST AND FOUND PET DATABASE LAUNCHING IN HAMPTON ROADS AREA

FOR IMMEDIATE RELEASE
May 4, 2007

Pets 911 to power national database giving Hampton Roads a more powerful and comprehensive lost and found for pets

Hampton Roads, VA – Pets911.com, the nation’s lost and found for pets, has teamed up with HRLostPets.org, a free service provided to Hampton Roads by the Portsmouth Humane Society, in order to deliver a more comprehensive and longer-lived database system for lost and rescued pets. Once listed, a pet will be kept on the database for a minimum of three months (90 days) and searchable by varied traits such as color and breed.

The lost and found posting area is a free community service provided by the Portsmouth Humane Society and is powered by Pets911.com. This integration of databases also provides for free local searches for: adoptable pets, veterinarians, emergency clinics, and shelter and rescues.

In addition, HRLostPets.org is the pilot program for Pet Alert. Pet Alert allows pet owners who have lost a pet to subscribe to a premium alert system for a nominal fee. They can choose to be notified via text message on their cell phone or in their email when a matching found pet is posted to the database. The alert system is free for those who find a pet or want to adopt a pet. Shelters and rescues can also sign up to receive free lost pet alerts – either daily or individually – to match to their stray animals.

The shelter management software provided by RescueGroups.org and currently in use at the Portsmouth Humane Society exports stray pets data to Pets911 automatically. If the pet owner has elected to receive a PetAlert, a message will be sent to the pet owner telling them that an animal that closely matched their lost pet has been recovered and where to find it.

The goal of this partnership is to get lost pets home faster and to alleviate the intakes at local area shelters. Individual citizens and shelters/rescues alike now have a powerful tool to help get pets reunited with their families.

HRLostPets.org will announce this launch at a weekend adoption event Saturday and Sunday, May 5-6, 2007 at the PetSmart at 1236 Greenbriar Pkway in Chesapeake, VA from 11am to 4pm. For more information, call 757-436-7559

About HRLostPets.org

HRLostPets.org is a free service provided to Hampton Roads by the Portsmouth Humane Society, there is never a charge to file a lost or found pet report through this site. Until its inception, there was no way for Hampton Roads pet owners to effectively communicate their missing animal information to each of the area animal shelters. The purpose of this website is to: reunite lost pets with their owners; assist Animal Control Officers with identification and recovery of lost pets; assist citizens searching for a lost pet by providing information and resources in a “one-stop” website designed to help meet their immediate need; educate the citizens of Hampton Roads in the hope of preventing their pets from becoming lost; educate pet owners about the issues that confront the animal welfare community each and every day.

About Pets 911

The mission of Pets911.com is to provide a public service that will one day create an America where all pets are valued companions that have lifelong, loving homes.

In addition to its real-time lost and found pet network, Pets911.com (and companion toll-free bilingual telephone hotline 1-888-PETS-911) allows pet owners and pet seekers to access community-specific pet-related information, including local animals available for adoption, a national lost and found pet database, spay/neuter facilities, licensing information, emergency & non-emergency veterinary offices, and tips on pet behavior, health, and grooming.

Individuals and organizations around the country feed regular updates into the Pets911 database, keeping listings of pets available for adoption, contact information for veterinarians, and lost and found pet information current.

For more information, go to Pets911.com.

CONTACT: Severn Williams
805-845-6247

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